Saturday, January 25, 2020

Hitler Essay examples -- essays research papers

Hitler's Rise to Power Over time there have been many influential leaders who have changed the course of history. These leaders contained great leadership qualities, which allowed them to achieve their goals. But their success has also been questioned due to the effects and characteristics of the time period. Some historians believe that the success of these leaders is due to their person characteristics, while others believe that their success was due to the conditions of the society in which these leaders lived. One leader, whose success is controversial, is Adolph Hitler. Hitler’s success can be seen as his own through to his charismatic qualities, military tactics and the holocaust. All three of these topics were original to him and made him a notorious leader and gained him success. Hitler’s success can also be due to the horrible conditions in Germany at the time of his rise to power. The failure of the economy, extreme nationalism and the fragile government of Ge rmany in the 1920’s and 30’s could also be seen as the reason for Hitler’s success(Wepman 98). The end of W.W.I left Germany in economic debt, suffering to survive. The Treaty of Versailles blamed Germany for the war and required them to pay for all the reparations. With many unemployed and homeless, the country was in economic ruins(Heck 120). To try and end their suffering, the German government printed more money, which in turn caused inflation and more problems. When the Great Depression hit Germany in the early 1930’s the German economy was in horrible shape. Many Germans were left unemployed, homeless and practically hopeless. The depression just added to German debts and despair. These economical conditions in Germany created a perfect scenario for Hitler to gain power and influence(Heck 124). With the government in debt and unemployment growing everyday, the Germans were looking for a strong, powerful leader to take control. Hitler promised to get Germany out of debt and help it become a powerful nation again. The German people were quickly influenced by the promises and the Nazi party grew rapidly as Hitler gained power in the government(Wepman 65). TheWeimar Republic began at the end of 1918, two days before the First World War ended. It was not strong from the start because it had signed the dreaded Versailles Treaty. People felt Germany had been stabbed in the back by the govern... ...uted; then they were forced to work for the Germans(Deichmann 54). When working for the Germans the prisoners were fed very little and many died of sickness or starvation. If the dead bodies were not thrown into a community burial grave, then they were burned in furnaces. These camps were found all over Europe, in Germany, the Netherlands, and Poland, as well as other countries. There were about 12 million deaths with 6 million being political prisoners, the physically and mentally disabled, Gypsies, and Slavs. The other 6 million were Jewish deaths. Hitler's purification process was obviously against all Anglo Saxon morals and ethics, but was part of his master plan for control. Until his death in 1945, a suicide, which he chose as his fate, Hitler, proved to be an Influential character of charm, charisma and power. He worked himself into power, led a nation into war and executed his plans for a supreme race, no matter how unethical his ideas were. Like a tragic hero, however, h e held his own flaw and in the end his own downfall and collapse of power. Hitler found a time where he could easily slide into power, giving a torn apart nation a purpose, goal and a union to build upon.

Friday, January 17, 2020

McDonalds arch delux

The Arch Deluxe was a quarter pounder hamburgers with a slice of peppered bacon, leaf lettuce, onion and tomatoes served on a potato bun with sesame seed’s the hamburger was served with cheese and a honey mustard sauce.McDonalds conceived the idea for the Arch Deluxe in an attempt to win over he more taste perceptive adult. This burger was marketed as â€Å"The Burger with the Grown-up Taste†. It was burgers that would definitely not appeal to children and seemed an attempt to make McDonalds a place that taste savvy grown-ups might go for children even if they didn’t have children. McDonalds was looking to upgrade the image of the fast food restaurant to appeal to a more sophisticated customer and to offer a bit more choice.The reasoning behind McDonalds decision to add the Arch Deluxe included demographic informational and trends that indicated longer life spans. McDonalds felt that this could mean more adult coming to McDonalds and the need for more choice and adult sandwich offerings. McDonalds hired well-known chef Andrew Selvaggio to create a new line of burgers for a more taste-sophisticated consumer. The Arch Deluxe was marketed in 1996. McDonalds used a very pricey marketing campaign to let people know about the new addition to the menu in an attempt to draw new customers.The Arch Deluxe was actually part of a series of deluxe sandwiches that included the larger fish fillet sandwich and a grilled chicken sandwich which have both successfully remained on the menu1.Reasons for new product failureProducts are generally associated with a particular branding. This brand was developed as an attempt to help new products acceptance, to improve the chances of success. The brand made the overall company line of product familiar. Ronald McDonald and the golden arches helped McDonald establish the brand, trust and familiarity to the public. The trouble, at times with branding is that it can in effect; pigeon hole a company and make it difficult for He Company to expand markets. McDonald attempted to reach a more sophisticated, taste conscious adult with the Arch Deluxe. Unfortunately for McDonald, those consumers don’t see themselves at McDonalds and so the campaign and the Arch Deluxe hamburger was a failure.Products can also ail due to poor advertising that is confusing or simply does not attract the customer. Products often fail because the company fails to truly know its customers and its brand.2. Failure of the Arch DeluxeOf course that attraction of McDonalds is not sophistication or five stars tastes. . The draw to the quick meal is the quick meal that appeals to families and is inexpensive. The limited menu is also part of the appeal. McDonalds was trying to add something new to the menu and was marketing it in part, on the fact that it tasted good. McDonalds didn’t seem to recognize that taste isn’t really the main traction to the restaurant. . Critic of the Arch Deluxe included comments abou t the reason people come to McDonalds. What McDonald provides is fast, friendly, consistent simple food for a value. Critics said that McDonalds was loosing touch with their market and with their own business brand.Interesting to note that the Arch Deluxe was developed in the corporate office, where the more successful menu additions such as the apple pie and fish fillet were developed in kitchens in the field. Though McDonald did ample product research on the Arch Deluxe and found that people responded well to the taste, the fact of the matter was that people weren’t looking for that type of burger at McDonaldsMcDonald should have stuck with what they were good at and developed products that kept in mind their brand and their customer.McDonalds is know for simple food and should stay with that type of product.McDonalds is known as family friendly environment with food that children like. Developing foods that are not child friendly will be difficult to market or McDonalds.Mc Donalds was looking to attract an older adult consumer with perceptive taste buds. However, they did not take into account that these consumers are also health conscious and the Arch Deluxe was survey not a healthy choice.3. Observation & ConclusionThe advertising campaign was led by Peter Colligate, known for his unconventional approaches. The campaign focused on children looking at the sandwich with confusion and disinterest. The idea was clearly to make this an adult burger. The lack of success with this advertising tactic led McDonalds to switch to a conveniently advertising effort which included Ronald McDonald in a more adult role, playing golf and dancing at a nightclub for example.Businesses must really understand their band and their consumers. Product failure can be the result of simply loosing the focus of the business brand. Loosing sight of what the customer expects. A McDonald’s customer is looking for a simple meal and a reasonable price. They want to come n or drive and up and order quickly. Customers aren’t looking or a lengthy menu with too many choices.Families on the go look forward to a quick decision and a fast friendly response to their order. Customers are also looking for value. The success of the â€Å"dollar menu† tells one that fact. Buying a sandwich at McDonalds that would have been the same price at a nicer restaurant can feel like a bad value to a true McDonald’s customer. They are looking for the dollar menu.4.RecommendationsMcDonalds must be certain it knows it audience and its consumers. In the future, assuming the relatively stable branding of McDonalds, they will want to stay within a certain range of products. Products must be inexpensive, familiar and now they must also be somewhat healthy.5.ReferencesHaig, Matt, Brand Failures, 200 Kogan Page.Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimesLubow, Arthur, Steal This Burger, The New York Times Magazine April 1998

Thursday, January 9, 2020

Into the Wild by Jon Krakauer - 1186 Words

In my opinion I believe the authors main point in this essay was to vindicate anything that Chris McCandless did in his life. When reading I could definitely sense Krakauers natural liking for McCandless. He was sympathetic to McCandless, based on Krakauers sense of a shared experience in their youth and up until McCandless eventual death and Krakauers perceived near death experience on the Devils Thumb. I believe the author’s main point and perspective was formed from his own experience and relationship with his father. While the situations were basically reversed with Chris not approving of his father and Lewis Krakauer disappointed in Jon for not following is â€Å"blueprint† there are similar parallels. Both McCandless and Krakauer‘s†¦show more content†¦His curiosity and adventurous spirit started from a young age when at 2 years old he was to walking into the neighbor’s house in the middle of the night looking for some candy. In high school he was a runner. If one looked for a deeper meaning in this you could say he was already running from his father at that time. He found a sense of spirituality in running that he found no other place. Being captain of his cross county squad showed he had leadership abilities. McCandless had a social conscience at a young age when most boys are thinking about girls. I found it very interesting that McCandless had a lot of jobs as a child and was a great salesman. He didn’t care about money but like the fact it was easy for him to make. I believe Chris McCandless was too hard on his father. When it came to his father in some ways he was a hypoctite, he believed people should be judged by their worth and not their life but that was not how he treated his father. I really felt for his mother and believe that her dream was real, and that on some metaphysical level there was a connection between the two while Chris McCandless was dying on the bus. Jon Krakauer went to extraordinary lengths to prove to himself and other people that Chris McCandless did not commit suicide or was just some novice â€Å"greenhorn† wanting to experience the Alaskan wilderness. He proved the experienced Alaskan hunters and outdoorsmen wrong, finding outShow MoreRelatedInto the Wild by Jon Krakauer563 Words   |  2 PagesJon Krakauer presents Into The Wild a tragic tale of a young ambitious man who is motivated to go into the wilderness and discover his true identity.Jon krakauer conveys many messages to his readers through Chris McCandless, and his messages often offer a warning to society.we will furture idenitfy how the author delievers the warning to society and what effect it can have upon society today.Three of the very important messages he empatizes on are the societies influence on people,the essence ofRead MoreThe Wild By Jon Krakauer1096 Words   |  5 PagesAllyssa Mikes July 2012 Into the Wild Mr. Fertmann Throughout the non-fictional novel Into the Wild, the author Jon Krakauer catches the reader’s interest early on in the book. Krakauer takes us on a journey, telling the story of young Chris McCandless’ adventures after abandoning everything he owned. Krakauer fully emerged himself into the study of McCandless’ life’s adventures and soon developed a deep understanding of who he was and how he impacted to world. Krakauer connected with McCandless in anRead MoreInto The Wild By Jon Krakauer946 Words   |  4 Pagescompelling novel â€Å"Into The Wild† by Jon Krakauer the character and intelligence of the youth in men is questioned. Through the pieced together 200 page novel we are introduced to Christopher Johnson McCandless also known as â€Å"Alex Supertramp†. A ripe 24 years of age he chose to question our reality and his meaning of life that is given to us by hitchhiking across America to the Alaskan wilderness, where after four months in the last frontier he is found dead. Krakauer throughout the novel shows thatRead MoreInto The Wild By Jon Krakauer1330 Words   |  6 Pagesshared.† - Jon Krakauer Into the wild. Jon Krakauer, the author of Into the Wild told the story of Chris McCandless. Chris escaped reality and went to go live off the land in Alaska, hoping to live a simpler life. In the novel, Into the Wild by Jon Krakauer, Chris McCandless shared a similar philosophy with Jack London, as they both have a strong passion for Alaska, they both appreciated they beauty of nature, and both wanted to be reborn. In the novel, Into the Wild by Jon Krakauer, Chris McCandlessRead MoreInto The Wild By Jon Krakauer1349 Words   |  6 PagesSummary Into the Wild by Jon Krakauer is a true story about Chris McCandless who is found dead in the Alaskan wild during September 1992. After discovering that his father had a secret secondary family when Chris was young, Chris pushes away his friends and family and eventually isolates himself. He obtains $25,000 from his parents by lying about attending law school and drives away from home, deserting his real name. He later leaves his car in Georgia after an engine breakdown due to rain damageRead MoreThe Wild By Jon Krakauer1522 Words   |  7 Pagesvictories.† (Richard M. Nixon). In his investigative biography, Into the Wild, Jon Krakauer, expresses that even though young people can be ignorant and take treacherous risks, these can be used as knowledge enhancers and can be life changers. Krakauer gives us insight by giving examples of what risk really are, how people take them, and how it actually affects those people. Throughout the whole book there are instances where krakauer uses real life examples of things that have happened where people haveRead MoreInto The Wild By Jon Krakauer Essay1237 Words   |  5 Pages Jon Krakauer s novel â€Å"Into the wild†, Is a story about a young man named Christopher McCandless or â€Å"Alex Supertramp† who went on a self discovering odyssey in which he had traveled around the U.S. The story surrounds Chris and his travels and what he had done at the time, leading to his death in August 1992. Thus the story takes a direction in the viewpoints of the people Alex has come across through in his travels. It speaks about what he had done at the time of his journey before he hadRead MoreInto The Wild By Jon Krakauer1013 Words   |  5 Pages Into the Wild, by Jon Krakauer, narrates the life of adventurer and free spirit Christopher McCandless, who died August 1992 in the Alaskan wilderness; however, his journey still remains relevant in today’s pop culture due to the unresolved controversy of whether he is a saintly role model or hubristic fool. Krakauer openly states that he â€Å"won’t claim to be an impartial biographer† (Author’s Note) due to the parallels he struck with McCandless, and provides a more idealistic approach to the biographyRead MoreInto the Wild by Jon Krakauer1516 Words   |  7 PagesRosselini, John Waterman and Carl McCunn. They all went to Alaska, just like Chris and died. After that Chris continued to canoe and got caught by the US officers when he was trying to get back into the US from Mexico. So he spent a night in jail. Krakauer then compared Chris to Everett Reuss. They both changed their names and they both disappeared. Chris applied for an ID as Alex Supertramp and found a job in Los Angeles. New York Times published about Alex’s death. Jim Gallien and Wayne WesterbergRead MoreThe Wild By Jon Krakauer990 Words   |  4 PagesWould choose a new car, a good job position and a high quality life or would you choose to give up all for a journey into the wild to discover the truth? Christopher Johnson McCandless choose ultimate freedom and truth rather than choosing security and material excess. The story into the wild is written by Jon Krakauer and it covers how Christopher lived for two years without the need of society and material excess. Chris journey enlightened him to the truth and made him feel the raw throb of existence